5 Strategies to Create Pinterest Images that Convert to Website Visits

DarcySocial Media, Standard0 Comments

Isn’t Pinterst a fun site? I mean, besides the way it sucks you in with all of those beautiful images and awesome ideas, it is also a great organizational tool. Many of us use it for personal use, but have you really invested time into using it for business?

I have to admit that although I know exactly what I need to do to grow my Pinterest following, I haven’t implemented everything. Now’s the time for both you and I to block out the time necessary to get on the Pinterest for Business bandwagon.

You ready?

Let’s go!

Many pinners simply take the image that is populated for them from the URL they are pinning. Errr… slow down there, Bucko! That prescribed image might mean death to that pin. Let’s delve deeper…

Here are 5 quick times to create Pinterest images that convert to website visits.

1) Size matters.

As much as Pinterest is an “ideas” platform, it’s also very much a visual platform (much like Instagram is).
No one will click on you post (a.k.a. get to your website), unless they are first enticed by your image.

So, what are the allotted dimensions for each Pinterest image? 600-735px WIDE, by 900-1200px TALL. Of course, many say that 735px by 2100px is the holy-grail of Pinterest image sizes, but try them out for yourself and see what works best for your followers.

Below I created a few images so you could compare a few different sizes.

pinterest images pinterest images

2) A click-worthy shot.

If you take your own photos, check out the lighting – is the image full of light? Does it pop on the background? Is it clear? Is it appealing to look at? Does it have a hue of yellow, appearing it was sitting in a hospital or warehouse, or does it look fresh?

Some tips for taking your own pin-worthy pictures:
1) Use ambient light! Open the windows and let the rays shine on your subject.

2) Take pictures from all different perspectives, some closer up and some farther away. You might choose to use a few of those perspectives in one pin image so your followers can really get an idea of what you’re showcasing, but even if you don’t, you’ll have a bunch of different images to choose from.

3) Think about the background of your image. Do you want to show a trash can in the background? What about people walking by? You might want to show those things depending on what webpage you are redirecting your audience to, but if not, don’t have them in there. You can strategically place items in the background, you can have nothing interesting in the background (maybe it’s a field or your fancy stairwell at home), or you can even put up a solid-color sheet so your subject is the full focus. If you do choose to put up a sheet, make sure to use some sort of photo editing software so that the sheet looks like a solid background and not… well… a sheet!

3) Sourcing other photos.

I’m not going to criticize you for not taking your own photos. I mean, goodness, you can’t be a photographer on top of everything else you do–unless you’re a professional photographer, of course!

So what are the best places to find royalty-free, commercial-use images? Here’s what I have for you… don’t let it cause overwhelm! You’ll find the sites you find most valuable.

4) Be Simple, Stupid.

No, no! I’m not calling YOU Stupid! It’s just a saying… Oh, nevermind.

Text, text, text.

Let’s not go overboard on the text on our Pinterest pin images. Short and simple wins the click! Think of how you use Pinterest. Do you stop an examine everything in your newsfeed, or do you skim? I, for one, skim! First things first, beautiful images make me stop… but not for long. I stop long enough to read their text IF it’s short, sweet, and easy-to-read.

So, instead of putting your entire blog post title, think of a short, catchy alternative. For example, instead of typing out: “5 Strategies to Create Pinterest Images that Convert to Website Visits”, I might choose to type, “5 Pinterest Image Must-Haves”. KAPOW!

5) Think Outside the Box.

The image you pin doesn’t have to be an image from the post or page you are linking to. Here’s how to pin a fantastic image even if that image doesn’t come from your Pinterest page:

  • Pin the image you created using the tools I mentioned above after clicking “Add Pin” and then “Your Device”Screen Shot 2015-09-11 at 3.41.07 PM
    PInterest images
  • After uploading your image, adding a description and pinning it to a board, click “See Now” and immediately go in and edit the pin. You’ll add the URL in the “Website” text box.
    Pinterest images
  • Now just click “Save” and you’re good to go!

FanTAStic!

So, how do you feel? Are you ready to attack this? Once you’ve followed the above tips a few times, it’ll become second-nature to you. Rock on, and please SHARE your images with me! Comment below with the link to a post you used the above techniques on and I’ll come over and check it out.

Ciao!

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